DXV Design Panel
National Ad Campaign
November 13, 2016: The Design Issue — “Do Over”
Designers: Beth Dotolo and Carolina Gentry
DXV tapped the celebrated expertise of Beth Dotolo and Carolina Gentry to reimagine the iconic city of Palm Springs in the Modern Movement.
“When you think about Palm Springs, you don’t just think about architecture. You think about lifestyle.”
– Beth Dotolo
Mid-Century Resort | Mid-century was probably the peak of Palm Springs glamour. But we wanted someone to come in and envision themselves in it today as well. So we incorporated design elements that were modern, fresh and unique, and paired them with glamorous touches throughout.
The angular lines of the Seagram Freestanding Soaking Tub made it a dynamic focal point for our design. Behind it lies the tropical indoor/outdoor shower, a refreshing expression of desert modernism. Bright whites, bursts of colors and organic patterns are all set off by a few rich hits of quirky fun, setting the tone for a true sense of leisure that’s as timeless today as it was yesterday.
For more on Beth and Carolina’s room, visit us online at dxv.com