All posts by Jennifer Serafini


Happy Spring! I’m so excited that it’s finally starting to feel a little warmer here in Chicago. No more heavy winter coats and snow boots for me. I love the colors and playfulness of this board, it’s just what you need to get in the mood for spring!

Dine with these festive plates.

Write on these fun cards.

Wear this cute dress for a Sunday brunch.

Make this refreshing salad.

Accessorize with this cute wallet.

Decorate with this candy jar terrarium.

Warm & Cozy

Hope you all are staying warm this winter! I wanted to share a mood board that is all about getting comfy and cozy – soft neutral tones compliment darker blues to evoke a relaxing mood. We just got a ton of snow here in Chicago and all I want to do is snuggle on the couch, drink tea and read a good book.

I’m trying something a little bit new this month – sharing links from around the web that correspond with each image. I hope you enjoy it!

Stay warm with this soothing candle.

Cozy up with a soft blanket.

Indulge in some delicious pizza.

Wrap yourself with this scarf.

Share memories with this calendar.

Compliment your coffee or tea.

February Mood Board

Hope you are all having a great start to the new year! It’s time to get in the mood for Valentine’s day with this months inspiration board. I can’t believe it’s already February! I love the juxtaposition of blush pinks, gold and neutrals to portray a feminine and refined look. The soft textures such as the feathers and chiffon make it warm and inviting. This board feels perfect for a sophisticated bridal shower, a romantic dinner party, or of course, a Valentine’s Day soiree!


Do you have any fun plans for Valentine’s day? I’m looking forward to a nice, relaxing night with the hubby!


You can find the images here, on my pinterest board.

Colorful Winter Inspiration

Happy 2013! I hope you all had a wonderful holiday week. Today’s mood board is inspired by a colorful little winter getaway. I got to escape to Florida for a couple weeks over Christmas; it was a nice break from the bitter cold up in Chicago!

When I was in Miami, I was immediately drawn to all of the bright colors, textures, retro patterns and graphics. These elements would translate nicely to a destination wedding or maybe even a poolside cocktail party. Who knows, it may encourage you to take your own little weekend getaway!

As always, you can find all of these images over on my pinterest board!

Winter Inspiration

Hi friends! I can’t believe it’s already December! This month my mood board is inspired by the colors and textures of the holiday season. I love the way these deep greens compliment the snowy blue, wintery white and pops of gold. It reminds me of a festive winter wonderland! These colors would be great for a cozy holiday party or gift wrap for any winter occasion.
I wish you all a wonderful holiday season, I’ll see you back here in the new year!
Check out my pinterest board to see where all of these beautiful images came from and more!

Soft & Organic Inspiration



Hello Hello! I couldn’t be more excited to be a new Hello, Splendor contributor! Beth and Carolina are super talented and I am so honored that they asked me to be a part of their blog! I am a senior art director and blogger by trade. Since good design starts with a concept, whether interiors, graphics, or fashion, they asked me to share the process of concepting design and finding inspiration.


But first and foremost, I wanted to share a little about myself and my approach to graphic design. I’m a senior art director and blogger, currently living and working in the Windy City with my (new) husband! When it comes to design, I always try to design with a purpose and tell a unique story. The way I do that is first and foremost, learning who I am designing for and what their style is so I can really tell an authentic story through my work. Whether you are designing for a person or a brand, it is super important to get a feel for what they represent. Are they fun, sophisticated, bold, relaxed, etc. The way I do this is by creating an inspiration board! This can sometimes be my favorite part of a project. It is basically a collection of images, textures, type, and anything else that will tell a story about a person or brand’s style and personality. From there, it is much easier for me to start the design process.


Each month I am going to bring you a different, unique inspiration board that showcases a broad range of styles. The great thing about these is that they can be used to inspire much more than graphic design! They might spark an idea for a party, or create a color palette for a room you want to have designed.

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This month’s board is very soft and organic. There are no harsh geometric lines and the color palette is a mix of pastels and earth tones. I love the way the hand-drawn details compliment some of the vintage elements. I can see this board inspiring a lovely party with soft garden bouquets and antique decor elements. Or perhaps a design for a brand that is playful and delicate.


You can see where all of these elements came from on my Pinterest board! Each month I’ll create a unique board from everything I have gathered.


How do you go about finding inspiration for new projects?