5/9/13

Blown Away by Bernhardt

It’s been two weeks since we returned from High Point Market, but we are still reeling from the warm welcome we received from Bernhardt. We more than appreciate them bringing the Pulp team to High Point to tour their showroom, but what we really took away from our trip was what we gained by being reintroduced to this amazing line…

First, see what we’re talking about for yourself:

The first thing that struck us was the aestetic. Bernhardt was established in 1889 and is built on a strong tradition of quality & style, but they’ve managed to modernize their line for today, while still holding on to their signature timelessness. It’s a genius blend of today, yesterday, & tomorrow. Honestly, scroll back up through those images… Just stunning.

At closer look, you notice the quality and thoughtful design details. 4,000 hand-hammered nail heads on one piece, intricate inlay, exquisite drawer closures, drop-down drawer fronts for entertainment media…. all details that have the end-user in mind. These details are so important to us as designers, because we know we’re bringing more than just beauty to our clients.

So, we’ve got the details and the style of a high-end luxury brand… you think the prices will be outrageous, yes? You wouldn’t believe it. One of our mottos at Pulp Design Studios is that Pulp brings value to the luxury market, and Bernhardt couldn’t align more perfectly with our company’s values with their price points. They are so affordable for our clients that we found ourselves ashamed for not using them more often! We are still in shock and awe.

Actually, we’ve presented close to 15 of Bernhardt’s pieces for our projects in the mere two weeks we’ve been back in the office since visiting the showroom.

And, almost as memorable as their furniture were the people. We had the pleasure of meeting the owners of Bernhardt, which is still a family business. We also spent a few hours with Heather Eidenmiller – Director of Brand Development,  Ron Fiore – Creative Director, and Stephanie Lowder – PR Specialist. They were so incredibly lovely and gave us the royal treatment. It was amazing to hear the thought process behind the designs and experience the thoughtfulness of the individuals behind the company’s success… (not to mention having a few great laughs together). It was a great treat and one of the most meaningful experiences at High Point, to date.

We not only came back feeling inspired, but we’ve come back with some amazing design tools that will benefit our clients and bring value to our business…. Just amazing. Designers, take note.

Really and truly…. Thank you, Bernhardt!

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