For DXV by American Standard’s national ad campaign, Pulp Design Studios was selected as one of four designers nationwide to reimagine the modern bathroom. No walls, no plumbing, just a blank stage and a brief. Principals Beth Dotolo and Carolina Gentry answered with a Palm Springs-glamour concept built on mid-century lines, saturated color, and organic pattern, using DXV’s fixtures as the anchor rather than an afterthought. Every material decision, from the sculptural tub to the tilework, was made to photograph as well as it lives, because a campaign image has to work harder than a finished room. The result: a fully art-directed vignette that turned a product showcase into a design statement, and ran as a centerpiece of DXV’s national press push.