It’s Pulp’s 17th Anniversary!

It is 17 years this month since Carolina Gentry and Beth Dotolo founded Pulp Design Studios! We can hardly believe how the time has flown by. We’ve accomplished so much and have celebrated some BIG milestones, so we thought we would highlight 17 of our most exciting moments at Pulp. And stay tuned, we have even bigger plans for our future!

1. Expanding to Seattle

Did you know that we started out together in Dallas? Beth moved to Seattle to open a second location a few years after Pulp launched, and it has been an amazing move that expanded the reach of our business.

2. D Home’s Best Designers

This month also marks the 10th year (yes, 10th!) that Pulp has been named one of the top design firms in Dallas! That’s a huge honor and we’re so thankful to our clients and to D Home for recognizing us each year.

Pulp Design Studios for S. Harris
3. Pulp’s Fabric Collections

In 2018, we were thrilled to launch our first fabric collection with S. Harris, inspired by travel and adventure. It’s been popular beyond our expectations! And we were so excited to launch a second collection for the commercial and contract world soon after. Also FYI – many of our fabrics are available as wallcoverings and finished goods, too!

4. Kips Bay Dallas

There are moments that really push a design firm to a new level and Kips Bay Dallas definitely did that for us. Pulp was assigned an awkward space that included 2 rooms joined by a hallway and bathroom. We love design challenges so we made the most of the interior space with a Wise & Wicked theme, showcasing a home office for a busy female entrepreneur and a hidden “sinner’s den” where she could spend her down time letting loose! The creative result definitely had people talking and we received a lot of press for our design.

Kips Bay Dallas by Pulp Design Studios
5. Pulp Properties

The Pulp duo is always thinking out of the box, strategizing new ways to make the most of our talents in different arenas. So we recently created a new division called Pulp Properties. Under that division, we opened a shoppable vacation rental in Palm Springs and a commercial property in Dallas. The Dallas building houses women-led creative businesses, including our own Pulp office. Look for this division to expand even more in the coming months!

6. DXV Design

Another pivotal moment for Pulp was when we were asked by DXV to be part of its Design Panel in 2016. We were asked to create a bathroom with products from DXV that would also pay homage to an iconic cities. Interestingly, we were assigned Palm Springs, which of course we loved. That midcentury modern bathroom design helped showcase our signature adventurous style and really made a big splash in the design world when it was featured in DXV’s national ad campaign.

Pulp Design Studios for DXV
7. Advisors and Ambassadors

With a forward-thinking approach to both commerce and creativity, Pulp has established a unique viewpoint that combines luxury design with a flair for the unexpected. And that has meant that many brands have turned to us to represent them and to guide their future strategies. We’ve been honored to serve as advisors and ambassadors for House Beautiful, Ann Sacks, Thermador, NKBA, DXV, and more.

8. Award Winners

When it comes to gorgeous rooms, Pulp has been honored to receive many awards for its creativity and style. Those include the Luxe Red Awards, the Gray Awards, and awards from Modern Luxury. In fact, we are finalists this year for a few Gray awards, which will be announced in just a week (fingers crossed)!

Seattle Modern Treehouse guest bathroom – a finalist for 2024’s Gray Awards
9. Pulp Moves Out

Pulp Design Studios works all across the country and we’ve recently expanded with new offices in Los Angeles, Lubbock, and Portland. We’re thrilled to have clients from Tennessee to Hawaii to New York, and everywhere in between. With our 5 offices, we can handle projects in any location.

10. Haute Hardware

It’s amazing to think about today, but the one thing that really started all of our product design and licensed collections was a little star. We were looking for a very specific hardware design and could never find it. So we designed it! And today that Starburst Pull is still a BIG seller for Pulp, now available in four fabulous finishes.

11. Kismet Collection

From that hardware collection, Pulp launched the Kismet Lounge line in 2017. It features textiles, throws, coasters, candles, and more. Motifs include an Eye of Ra, the Gemini faces that are inspired by our founding duo, and the Icon pattern, from our own Pulp logo!

12. Launching ICON

Speaking of an icon, we took our own path in 2019 and launched an in-house magazine called ICON! This gorgeous and glossy publication – on its 11th issue! – showcases Pulp’s latest projects, offers fantastic design and home tips, and gives insight into how the interior design process unfolds. Look for a new issue that will be out this spring!

Pulp Design Studios ICON Issue 10
13. Commercially Speaking

Pulp isn’t just known for residential design. Our teams have also crafted interiors for office spaces, restaurants, wineries, and more. We bring our out-of-the box designs to any project!

14. Traditional Home Showhouse

One thing most people don’t realize is that you have no control over what space you’re assigned in a showhome. Sometimes you get a challenging area of the house, but it’s what you do with it that makes ALLLL the difference! When we were assigned an entry and stairwell for the Traditional Home showhouse in Dallas, we brought that iconic bold style that we’re known for. It created a showstopper moment before guests were even 10 feet into the house!

Traditional Home Dallas Showhouse, Bridget Beari Wallcovering, Buscemi wall covering, tina turner art, geometric railing, chaise lounger, s. harris brushstroke, double volume entry, modern staircase, entryway, circa lighting, gold chandelier, green and gold lamp, easel, Jonathan Adler easel, coffee table books, tom ford book, harpers bazaar book, credenza, dark credenza, black credenza, circle accent furniture, bowl, s. harris, drapery, curtains , gold lighting, gold chandelier, colorful rug, the rug company, original art, human form art
Pulp Design Studios for the Traditional Home Showhouse
15. Pulp TV

Video was a HUGE gamechanger for the Pulp team. We were early adopters of the medium, featuring interviews with our clients, walkthroughs of our projects, and behind-the-scenes looks at our product and interior design processes. Pulp TV is part of our media arm that includes our popular blog and ICON magazine.

16. Best of the Press

Pulp has received SO much editorial coverage over our 17-year history and we are proud of every single piece. Some of the amazing press we’ve received includes Architectural Digest, Traditional Home, Elle Decor, Veranda, House Beautiful, Forbes, Wall Street Journal, Luxe and PaperCity.

17. Design Book Feature

Pulp’s Wise & Wicked space was showcased in Carl Dellatore’s More is More is More: Today’s Maximalist Interiors from Rizzoli. Our space was definitely maximalist, and we loved being featured in such an iconic book. And as for future books … stay tuned!

Thank you for following us and helping us celebrate 17 fantastic years. We look forward to big and bold moves in the years to come!