All posts by Beth and Carolina
Founders’ Picks: The Friday 5
It’s all about balance, and sometimes that means getting the perfect dose of fashion, health and wellness, and interiors! This week’s Founders’ Picks are as balanced as it gets, with everything from our favorite juice bars to the best toaster out there…
Pulp Interior Designer Lifestyle Essentials

SHOP THE FOUNDERS’ PICKS
+ Lifesum App | Cunegonde Pul Natural Leather Wedge | Palmistry Flip Ring | Buda Juice

Inside an Unrecognizable Modern Home Transformation in Dallas
A Pulp Interior Design Project in Progress
As part of our Three-Step Design Process, we are taking you on a tour through projects that are currently in progress. We love getting to share an inside look at who we’re working with, why they wanted to hire an interior designer and how we are working with our clients to create forever spaces that elevate the way they live.
Step One: Consultation + Intake

WHO IS THE CLIENT AND WHAT IS THEIR SCOPE OF WORK?
Our clients are a wonderful and creative family of three who decided to gut and renovation their existing home in Dallas. Both of our clients work in creative industries, so we helped them bring plenty of creative expression into their home.
They’ve lived in their current home for years and after looking to buy a new home and not finding one that felt right, they decided to take on a total renovation of their existing space. We designed everything down to the towels and soap dispensers for this project, starting with finishes during the reno, and rounding it out with an entire home of new furnishings.

WHY DID THE CLIENT DECIDE TO HIRE AN INTERIOR DESIGNER RATHER THAN TAKING THE PROJECT ON THEMSELVES?
Our clients explored the option of moving, but ultimately decided to go all out on their existing home. They knew they needed to bring on the experts from the beginning to get the home they were looking for, but couldn’t find. A project this scope requires an amazing team from the start to make the most of time and budget!

Step Two: The Design Phase

WHAT IS THE INSPIRATION BEHIND THE NEW DESIGN?
Our client loves Domino so the publication’s aesthetic served as huge inspiration for this project — think modern, eclectic with touches of bohemian and the Pulp flair. We wanted to create a really cool home for our clients, filled with distinct design elements that they could always love, regardless of what’s trending.

WHAT WAS A UNIQUE DESIGN CHALLENGE AND HOW IS PULP SOLVING THE PROBLEM?
One of our clients’ must-haves was a sectional in the living room, which is all fun and games unless you’re working in a tight area. This home is small (but very mighty. Stylishly mighty we will add) so working a large piece of furniture in without making the space feel crammed was a challenge. But, we’re in the business of bringing all of our clients’ home wants and needs to reality, so we found the best possible sectional for the space and made it look amazing . You’ll just have to wait for the final reveal to see!

WHAT ARE THE CLIENTS MOST EXCITED ABOUT?
The entire renovation process was really exciting. Our clients loved getting to see each step come together throughout the process — their home is unrecognizable compared to the before photos! They’re so excited to have a space where they can spend time together, work and entertain that feels perfectly like them.

Step Three: Install + Execution
We can safely say that our clients’ home has been totally transformed, inside and out. This reveal is going to be a good one, but until then, we’ll give you a little taste of the space with a few install photos!



Stay tuned for the final reveal — it’ll be more than worth it! In the meantime, if you’re feeling inspired to finally get your forever home, let’s talk!
Wine Tasting Essentials
How to Throw a Wine Tasting Party for Design Lovers
We recently hosted a wine tasting party for our team, and in true Pulp customization fashion, we couldn’t use just any run-of-the-mill wine tasting card. The only solution was to create our own version, made especially for all the interior design lovers out there! Fill out the form below to get the download — hint, print on ledger size for the best look!
The Wine Tasting Card for the Ultimate Party
It wouldn’t be a Pulp-approved party without a few all so necessary essentials…

SHOP OUR WINE TASTING PARTY ESSENTIALS
We’d love to see how you use our tasting card- tag us on Instagram so we can share!
Founders’ Picks: The Friday 5
Our Founders’ Picks are now coming to you every Friday! The retail world is in the midst of shopping mania this month, so to bring you some fresh picks you wont find in everyone else’s shopping carts, we give you this week’s edition of the Friday 5…
interior designer summer must-haves

Shop the Founders’ Picks!
The Founders’ Picks
Take a Tour of an Industrial Warehouse in Dallas Turned Handsome Loft
A relaxing and handsome oasis in the midst of a bustling city, this surprising warehouse space was converted into the epitome of state-of-the-art living, complete with a steam room and sauna, and customized tech-friendly furnishings. We started with a blank slate and turned this space into a fully personalized sanctuary for our amazing client, integrating all of their wants and needs throughout.
We’re breaking down the ins and outs of this project as we take you on an exclusive tour. But first, make sure you check out the before + afters!
A Dallas City Loft Home Tour

Q. WHY DID THIS CLIENT SEEK OUT A DESIGNER RATHER THAN ATTEMPTING IT ON THEIR OWN?
Our client had made plans to renovate their Dallas loft and decided bringing on an interior designer was necessary to make the most of their investment — wanting to do it right the first time around is one of the most common reasons our clients reach out to us! This client had great taste, but needed an expert to help define their style and execute the vision to make their space feel finished and personal throughout.

Q. WHAT WAS THE CLIENT’S PROJECT SCOPE?
We came onto this project in the midst of renovations, so we were able to get in and select a few finishes, like paint and tiles. Once construction wrapped, we designed furnishings for the entire home, including a fully equipped guest suite on the top floor, while working in a few existing pieces our client loved and didn’t want to part with.

Q. WHAT WAS THE MOST DRAMATIC TRANSFORMATION?
This space started as a warehouse, so it’s hard say which transformation within it was the most dramatic, because the entire project’s before + afters are amazing. If we must pick, the great room (pictured above) transformation is pretty darn impressive. The space itself is massive, so we had to make it feel finished, properly used and purposeful — and the result is amazing!

“We helped our client define their style and make the most of their investment in their home by nailing it the first time.” — Carolina Gentry

Q. WHAT WAS THE BIGGEST PROJECT CHALLENGE?
This space was shaped like a triangle, with a really open first floor, which created challenges both in terms of the layout and sheer size of space to fill. We had to take a non-traditional floor plan, work around the kinks while making the space feel full and fluid. We used elements, like a large cut-and-sew rug, to help ground the spaces and create structure.

“The goal is always to elevate the way a client actually lives in a space, so hearing how much of an impact our design made on this client’s life is the best confirmation of a job well done.” — Beth Dotolo

Q. CAROLINA, WHAT IS YOUR FAVORITE PART OF THE SPACE?
I love all the amenities we packed into this home, like the sauna and steam room. They take the sense of livable luxury to the next level and give our client a personal retreat in the midst of a bustling city.

Q. BETH, WHAT IS YOUR FAVORITE PART OF THE SPACE?
The custom furnishings we designed for all our client’s individual needs made a big impact in terms both style and function… and the whole point of great design is to elevate the way a client lives! We designed some tech-friendly furniture that would allow our clients to relax in their space, while keeping charged. And they love it!

That’s a wrap! We hope you enjoyed touring this project as much as we enjoyed designing it!
How to Work with an Interior Designer According to Pulp
We talk to a lot of prospective clients who are interested in hiring a designer, but are hesitant because they’re aren’t sure what the process is really like. We all want beautiful, finished homes that positively impact our health, wellness and everyday life, but we know it can be hard to know what to expect if you’ve never worked with a designer before!
So to answer all those burning questions and give an in-depth look at the process of design, we just launched a brand new Designer Download, The Ultimate Guide to Working with an Interior Designer. All you have to do is click below to get your ebook download!
Did the guide inspire you to finally make your home a reflection of you? Click here to book a complimentary call to discuss how we can help transform your home!









